The Word You Can’t Get Wrong in Your Organisation

Guy holding an award in his hands, looking overconfident and proud in a suit.

A Shared Delusion

According to a recent (though entirely fictitious) study, 99% of organisations lack a formalised working definition for the term “innovation.” Only 0.03% of companies possess a shared definition that at least 50% of their staff comprehends and can consistently recall (this is a fact, kinda).

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