The Importance of Evidence Based Storytelling in Innovation

About the Episode Elijah Eilert is talking to Tendayi Viki about the power and pitfalls of storytelling in the context of innovation management.  A well-told story has the power to move us, we are biologically programmed to buy into storytelling. The problem is that often in an innovation context a [...]

2022-06-06T16:26:07+09:30

Innovation Accounting – The Second System

About the Episode Elijah Eilert is talking to Esther Gons, author of the Innovation Accounting Book, about the importance of having innovation accounting established as a second system within large organisations. Without this second system, breakthrough innovation is highly unlikely…no matter how skilled individual people are and what great ideas [...]

2022-04-26T19:46:51+09:30

Unit Economics: How to Calculate CAC & LTV – It Depends

About the Episode Elijah Eilert speaks to Paul Orlando about his book Growth Units to discover how to best calculate Customer Acquisition Cost and Lifetime Value. Paul tells us how to significantly improve common calculation methods and how to use those to make critical business decisions. Understanding revenue and cost [...]

2022-03-24T13:18:32+09:30

Understanding the ISO Standard for Innovation Management – Concepts & Benefits

About the Episode Elijah Eilert speaks to Andy Cars, the founder and CEO of Lean Ventures International, about the ISO standards for innovation management. Having participated in the ISO creation process, Andy Cars will discuss the concepts around ISO standards and how organisations can benefit from them. The aim is [...]

2022-03-24T13:00:49+09:30

Fundamentals of Metered Funding & Stage Gates for Innovation

About the Episode Elijah Eilert speaks to Tristan Kromer about the fundamentals of a VC-like funding approach for corporate innovation that releases resources over time in exchange for specific evidence. Funding a startup or corporate venture from idea to scale is becoming increasingly outdated. Applying traditional stage-gate funding models for [...]

2022-01-12T15:42:17+09:30

A Common Framework & Post Launch Metrics

About the Episode Elijah Eilert speaks to Jael Kong who until recently was working with a leading FMCG company. She is jam-packed with insights and will speak with us about the systemic problems large organisations have when making (kill, pivot, persevere) decisions specifically after launching new products.  Jael also gives [...]

2021-12-23T20:14:57+09:30

Innovation Accounting – Ranges are Key

About the Episode Elijah Eilert speaks to Tristan Kromer about the pitfalls of early-stage predictions in startups and corporate innovation initiatives, and how to drastically improve them.  “It’s ok to ask innovators how a business is going to make money and how much. The problem is the way we traditionally expect [...]

2021-12-23T20:16:14+09:30

Why Innovation Teams have to be Measured Differently and How to do it

About the Podcast  The Innovation Metrics podcast provides insights on measuring innovation, innovation accounting and managing the uncertain process of developing new, sustainable and profitable business models. About the Episode Our guest and Tristan Kromer speaks about why we need to measure innovation teams differently from other product [...]

2021-12-23T20:17:06+09:30

From Quarterly to Weekly Learning Cycles or “The Man in the Mirror”

About the Podcast  The Innovation Metrics podcast provides insights on measuring innovation, innovation accounting and managing the uncertain process of developing new, sustainable and profitable business models. About the Episode Oliver shares his hands-on experience on corporate entrepreneurship, innovation, leadership and learning from his time at Nestle and [...]

2021-12-23T20:17:51+09:30
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