How Might We Learn?

In the uncertain world of innovation, learning isn't just important—it's foundational, especially during the initial stages of the innovation process. However, it's critical to understand that not all learning is created equal. Learning through research and experimentation should acquire the right insights, at the right time, using the least amount of [...]


The Risk of Not Quantifying Uncertainty

The intuitive appeal of risk matrices is undeniable, often providing a false sense of security to those who use them. They offer a semblance of control by sidestepping the proper approach of quantifying uncertainty. In avoiding this, risk matrices require minimal information and understanding, thereby catering to our natural preference for [...]

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