For most innovation projects, business plans are like pieces of fiction, which means investors and stakeholders are more often than not convinced by the best storytellers. We know most of these projects don’t keep their promise. Uncertain and with no data that can be judged through the lens of traditional accounting, innovation projects are notoriously hard to handle.
Innovation Accounting fills this gap by enabling teams to translate very early ideas into a financial (or mission impact) model that actually assists with decision making. Innovation Accounting draws on actionable metrics like rates and ratios often utilising the Pirates Metric framework. The five cornerstone components of this analytics framework are Acquisition, Activation, Revenue, Retention and Referral. (AARRR, hence the pirate name.)