The Importance of Evidence Based Storytelling in Innovation

Elijah Eilert is talking to Tendayi Viki about the power and pitfalls of storytelling in the context of innovation management. A well told story has the power to move us, we are biologically programmed to buy into storytelling. The problem is that often in an innovation context a well told story bypasses logic and reason, selling [...]

2022-05-23T06:19:00+09:30

Innovation Accounting – The Second System

01:00 Introducing Esther03:00 Esther's reasons for writing the Innovation Accounting Book include finding an answer to corporates hindering governance structure to transformational innovation by outlining a second system that operates in parallel to the core. 06:00 On the process of writing a book and, moreover, a book that is pushing the boundaries.09:30 Defining innovation accounting [...]

2022-04-21T12:12:00+09:30

Unit Economics: How to Calculate CAC & LTV – It Depends

About the EpisodeElijah Eilert speaks to Paul Orlando about his book Growth Units to discover how to best calculate Customer Acquisition Cost and Lifetime Value. Paul tells us how to significantly improve common calculation methods and how to use those to make critical business decisions. Understanding revenue and cost on a per unit basis for [...]

2022-03-17T10:17:00+09:30

Understanding the ISO Standard for Innovation Management – Concepts & Benefits

About the EpisodeElijah Eilert speaks to Andy Cars, the founder and CEO of Lean Ventures International, about ISO standards for innovation management. Having participated in the ISO creation process, Andy Cars will discuss the concepts around ISO standards and how organisations can benefit from them. The aim is to create a long-term innovation strategy and [...]

2022-02-03T06:44:00+09:30

Fundamentals of Metered Funding & Stage Gates for Innovation

About the EpisodeElijah Eilert speaks to Tristan Kromer about the fundamentals of a VC-like funding approach for corporate innovation that releases resources over time in exchange for specific evidence. Funding a startup or corporate venture from idea to scale is becoming increasingly outdated. Applying traditional stage-gate funding models for innovation projects come with a set of issues on [...]

2021-12-14T01:32:00+09:30

Finding a Common Framework & Post Launch Metrics

About the EpisodeElijah Eilert speaks to Jael Kong who until recently was working with a leading FMCG company. She is jam-packed with insights and will speak with us about the systemic problems large organisations have when making (kill, pivot, persevere) decisions specifically after launching new products. Jael also gives us a glimpse into an early post-launch [...]

2021-11-03T02:20:00+09:30

Innovation Accounting – Ranges are Key

About the PodcastThe Innovation Metrics podcast provides insights on measuring innovation, innovation accounting and managing the uncertain process of developing new, sustainable and profitable business models.About the EpisodeTristan Kromer speaks with us about the pitfalls of early-stage predictions in startups and corporate innovation initiatives, and how to drastically improve them. “It’s ok to ask innovators how a [...]

2021-09-03T09:00:00+09:30

From Quarterly to Weekly Learning Cycles or “The Man in the Mirror” – with Oliver Durrer

Oliver Durrer talks about his time at Nestle and Migros, building corporate start-ups and an innovation lab. more How they went from quarterly learning cycles to weekly and what it takes to get there. He shares his hands-on experience on corporate entrepreneurship, innovation, leadership and learning. Finally, Oliver is going to tell us his biggest secret/takeaway for innovators, especially within large organisations. We hope that you enjoy listening to - The Man in the Mirror

2021-09-01T14:40:41+09:30
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