The Risk of Not Quantifying Uncertainty

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The intuitive appeal of risk matrices is undeniable, often providing a false sense of security to those who use them.

They offer a semblance of control by sidestepping the proper approach of quantifying uncertainty. In avoiding this, risk matrices require minimal information and understanding, thereby catering to our natural preference for easy solutions. Ultimately, they give the comforting but misleading impression of making well-informed decisions. And when you’re in the startup zone, where uncertainty is as common as coffee, glossing over it isn’t an option—it’s like trying to navigate a maze with a blindfold on.

Need to get a real grip on the likely outcome of your innovation idea? Want to get a handle on the uncertainty that’s left? Check out our innovation accounting program. It’s like night vision for navigating the startup world.

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